Partnership Announcements
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Bush's Beans Named "Official Beans of the Southeastern Conference"
Whether celebrating with a bowl of chili made with Bush’s Chili Beans or serving Baked Beans alongside tailgating favorites, Bush’s Beans is a natural fit for gameday gatherings. “Nestled in the foothills of the Smoky Mountains, our brand has been rooted in the heart of SEC country for over a century,” said CEO Al Williams. “We’re excited to strengthen our connection with SEC fans and bring even more joy and good times to gamedays. We think this is the start of a beautiful partnership.”
T-Mobile becomes an Southeastern Conference Official Sponsor
“T-Mobile is teaming up with the SEC to bring these ultra-passionate fans closer to the college sports they love, so they don’t miss a second of the action while tuning in from anywhere,” said Jon Freier, Executive Vice President of T-Mobile Consumer Group. “And it’s all thanks to T-Mobile’s amazing 5G network, covering 300 million Americans and counting. Fans on the ground can expect even more fun to come this season…you won’t want to miss it!”
Farm Rich Official Frozen Snack of the SEC
“When it comes to game-day foods, Farm Rich is a snack of choice among sports fans, and we are so proud to team up with the SEC to be the ‘Official Frozen Snack’ of the conference,” said Ciera Womack, Farm Rich Senior Marketing Manager. “Fans everywhere are thrilled that football has returned to the fields this fall and even though stadiums may look different, we can all still watch and enjoy the games from home. This exclusive, multi-tiered partnership is a great fit for our brand, which is also based in the Southeast, and gives us many cross-promotional opportunities across multiple sports.”
Marty & McGee presented by Old Trapper
“We have always enjoyed Marty & McGee and the personality that the hosts bring to southern culture and college football,” said Robert Leary, Director of Marketing for Old Trapper. “College football fans are some of our most loyal customers and we wanted to support a show that speaks directly to them. Marty & McGee’s brand of humor and ongoing commitment to telling their audience how good Old Trapper is during their shows makes for an excellent collaboration.”
Aflac becomes an SEC Official Sponsor
Aflac will offer fans a one-of-a-kind traveling activation throughout the college football season. Be on the lookout for a few familiar faces in their new commercials – like Coach Nick Saban and Aflac Duck.
Academy Sports + Outdoors becomes a SEC Official Sponsor
“Academy Sports + Outdoors is proud of our deep roots in the Southeast as we serve so many customers in the region with sports, outdoor and recreational products at everyday low prices,” said Tom Lamb, Academy Sports + Outdoors, Chief Marketing Officer. “Teaming up with prominent platforms like ESPN and the SEC will allow us to efficiently reach more of our core customers on a national scale and add yet another dimension of fun to our brand.”
